The AI-ready product data checklist

Whether you want to be recommended by ChatGPT, run your own Agentic Storefront, or sell through an agent, it all rests on the same thing: complete, machine-readable product data. Here's the practical checklist - what to include on every product, and why it matters.

1. Identity

• A descriptive name - specific enough to disambiguate ("Merino Wool Base Layer, Men's, Charcoal"), not just "Base Layer".
• A real description - a few substantive sentences an agent can quote. Thin, templated copy gives an assistant nothing to work with.
• Brand - explicitly stated, not implied by the logo.

2. Price and availability

• Price and currency, machine-readable in your Product structured data - not baked into an image.
• Availability - in stock / out of stock, kept accurate. An agent that recommends an unavailable item burns trust fast.

3. Identifiers

• GTIN and/or MPN. Global identifiers are how agents and feeds match your product to the wider world, deduplicate it, and trust it. Missing identifiers are the most common reason a product is skipped or ranked lower.

4. Media

• Clear product images with real URLs (not lazy-loaded blobs an agent can't resolve). Multiple angles help.

5. Trust signals

• Reviews and ratings, exposed as structured data where genuine. They inform both ranking and the assistant's confidence in recommending you. Never fabricate them.

6. The feed and the map

• A clean product feed (Google Merchant, or an agent feed format) that mirrors the above for your whole catalog.
• A sitemap and llms.txt so assistants can find everything, not just the pages they stumble onto.
• Crawler access - confirm your robots.txt actually lets the AI bots in.

Copy this, then verify it

The shortest version: name, description, brand, price, currency, availability, GTIN/MPN, images, genuine reviews - in structured data, in a feed, reachable by crawlers. Once you've done a pass, don't take our word that it's right - run the product page through the free AI Product Checker and your feed through the Google Merchant Feed Checker. They'll tell you exactly what's missing.