Is your Google Merchant feed valid?
Paste your Google Shopping feed URL. We validate it against Google's product data spec - required attributes, price format, GTIN checksums - and show what would get disapproved.
Checks readiness for
Turn a clean feed into AI sales
AgenticCart turns your catalog into an AI shopping agent - discover, ask, and check out in chat.
What we check
Read your feed
We fetch your public Google Shopping (XML/RSS) or JSON feed and sample your catalog - up to 500 products.
Validate the spec
We check required attributes, the price format, availability & condition values, valid links/images, the brand + GTIN/MPN identifier rule, and GTIN checksums.
Fix before disapproval
A 0-100 conformance score, per-attribute pass-rates, and the highest-impact fixes.
Also try the ACP Feed Checker (sell on ChatGPT) and the Store Readiness Checker.
Frequently asked questions
What is the Google Merchant Feed Checker?+
A free tool that validates your product feed against the Google Merchant Center product data specification - required attributes, the price format, availability and condition values, valid links and images, the identifier rule (brand + GTIN/MPN) and GTIN checksums - so you can fix issues before Google disapproves your products.
Which feed formats work?+
Google Shopping product feeds (RSS 2.0 / Atom XML with the g: namespace) and JSON product feeds. Paste the public URL of your feed.
Why do products get disapproved in Merchant Center?+
Common causes are missing required attributes, wrong price formats, invalid availability or condition values, missing identifiers (brand + GTIN/MPN) and invalid GTIN checksums. The checker flags each of these across a sample of your catalog.
Is it free, and do I need an account?+
Yes, it is free and needs no account. Paste your feed URL and get an instant conformance report.
How is this related to AgenticCart?+
AgenticCart turns your catalog into an AI shopping agent. Clean, spec-conformant product data is what powers both Google Shopping and AI shopping - this checker shows how clean your feed is.
More free tools
AI Product Checker
Score how ready a single product page is for AI shopping - see how ChatGPT, Perplexity and Google AI read it.
AI Store Readiness Checker
Score your whole store - AI crawler access, structured data, sitemap, llms.txt and more.
ACP Feed Checker
Grade your feed against the Agentic Commerce Protocol - is your catalog ready to sell inside ChatGPT?
llms.txt Checker
Validate your llms.txt against the spec - and if it is missing, we write one from your own sitemap.
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