Field notes

Notes on agentic commerce.

Clear, practical writing on how AI is changing the way people find and buy - and what it means for your store. No hype, no filler.

Opportunity
July 18, 2026 Β· 6 min read

The agentic storefront: it's early - and that's the point

A new kind of store is forming, where an agent replaces the search box. It is genuinely early days. Here is why being early is the opportunity, not the risk.

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Agentic commerce
July 15, 2026 Β· 6 min read

What is agentic commerce? A plain-English guide

Shopping is moving from the search box to the conversation. Here is what "agentic commerce" actually means - and why it matters for anyone who sells online.

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AI SEO
July 8, 2026 Β· 7 min read

How AI shopping assistants find and recommend your store

Shoppers ask ChatGPT, Perplexity and Google AI for recommendations before they reach a store. Here is how those assistants read your catalog - and how to be the answer.

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Standards
June 30, 2026 Β· 6 min read

The Agentic Commerce Protocol (ACP), explained

What actually makes "buy inside ChatGPT" work - an honest, jargon-free explanation of ACP and what it means for merchants.

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Perspective
June 18, 2026 Β· 5 min read

From search box to conversation: the new shape of product discovery

Filters ask shoppers to think like your database. Conversation lets them think like a person. Why discovery is shifting - and what it does to conversion.

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Playbook
June 5, 2026 Β· 6 min read

The AI-ready product data checklist

To be recommended by AI, run an Agentic Storefront, or sell through an agent, you need one thing: clean, machine-readable product data. Here is exactly what to include.

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Agentic commerce
May 22, 2026 Β· 5 min read

In-chat checkout: how conversations become orders

Most AI shopping experiences chat well, then hand the shopper off to a separate checkout and lose them. In-chat checkout removes the handoff.

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