Turn Chats Into Checkouts
Every day, millions of people use ChatGPT to figure out what to buy. With Instant Checkout, they can buy directly from you inside those conversations. Powered by the Agentic Commerce Protocol (ACP), Instant Checkout makes it simple to connect with shoppers and grow sales.
Why Join Instant Checkout?
Convert Chats Into Sales
People already come to ChatGPT for product ideas. Capture that demand at the source.
Get Discovered Organically
Products are ranked by relevance. It's free to be discovered, you only pay a small fee when a purchase is made.
Stay In Control
You remain the merchant of record with full control over orders, payments, fulfillment, and customer relationships.
Meet Customers Where They Are
Reach customers in conversations with AI assistants they already use daily.
Important Note
Instant Checkout is currently available to approved partners in the United States. OpenAI aims to expand to additional countries for both users and merchants in the coming year.
Apply for Instant Checkout
To join Instant Checkout, apply through OpenAI's merchant application form. OpenAI reviews applications on a rolling basis and contacts selected merchants.
Merchant Application Portal
Visit the OpenAI merchant page to apply for Instant Checkout:
chatgpt.com/merchantsApplication Process
The application form requires information about your business and confirms that your product feed and checkout integration are ready according to the Agentic Commerce Protocol specifications.
What You'll Need
Basic Information
- Contact details (name, title, email, LinkedIn)
- Company name and headquarters country
- Link to your merchant website
- Primary product categories
Technical Requirements
- Product feed ready and compliant with OpenAI specs
- Feed size (number of unique SKUs)
- Checkout API built per ACP specifications
- Commitment to maintain the integration
Application Options
When applying, you can indicate interest in:
- • Product Feed Integration - Make products discoverable in ChatGPT search results
- • Instant Checkout - Enable direct purchases through ChatGPT via ACP
- • Both options - Full integration for discovery and checkout
Review Process
What to Expect
OpenAI reviews merchant applications to ensure quality and compliance with their policies.
Requirements for Approval
Feed Quality
- • Publicly accessible and returns valid JSON
- • Products have complete information
- • Images are high quality and load properly
Store Policies
- • Clear return and refund policies
- • Transparent shipping information
- • Accessible customer support
Security
- • Checkout API functional and secure
- • HTTPS enabled on all endpoints
- • Payment processing meets standards
Compliance
- • Products comply with OpenAI policy
- • No prohibited or restricted items
- • Accurate product descriptions
After Approval
Your Products Go Live
Once approved, your products become discoverable in ChatGPT. Users can ask questions like:
"Find me a waterproof hiking jacket under $200"
"What's the best espresso machine for beginners?"
"I need a birthday gift for my tech-loving dad"
Optimization Tip
Monitor which products AI recommends most frequently through your WooCommerce analytics. Optimize descriptions and images for top performers to increase conversion rates and customer satisfaction.